The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also other facts regarding modern B2B advertising. We discuss exactly how the purchasing trip is now completely fragmented as well as the manner in which community building can assist marketing experts retake control of the di… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and various other realities regarding modern-day B2B marketing. We review exactly how the buying trip is currently entirely fragmented and also the way that community building can help marketing professionals take back control of … Read More